Dr Julian Hooper

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L o a d i n g
Dr

Julian

Hooper

Healthcare marketing leadership

Medical devices, diagnostics, SaaS — 15+ years turning clinical complexity into commercial growth.

Dr Julian Hooper

Most marketers don't know healthcare. I've built my career on it — selling to hospitals, building clinical products, and growing brands across ANZ.

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Companies I've Worked With

Olympus Beacon Medical Point of Care Diagnostics MUN Blister Prevention Procept Lumin Argenti

About Me

0 Years Of Experience
0 Client Campaigns
0 Go-to-Market Launches

Skills & Expertise

Strategic Marketing Capabilities

I think order matters. Build the plan, then the strategy, then the tactics — not the other way around. It's not glamorous, but it's what separates marketing that compounds from marketing that just burns budget.

Go-To-Market Strategy
Demand Generation
Account-Based Marketing
Revenue Operations
Brand Strategy
Marketing Analytics
Content Strategy
Sales Enablement

Marketing Technology Stack

The best strategy in the world means nothing if you can't execute it. I'm hands-on across the full martech stack — from CRM and automation through to analytics and enrichment. I don't just know which buttons to press; I understand how these tools connect to drive pipeline and revenue.

Creative & Technical Skills

Marketing doesn't stop at the strategy deck. I design, build and ship — whether that's a landing page, a brand refresh or a full website. Having creative and technical chops means fewer handoffs, faster execution and a marketer who actually understands the nuts and bolts.

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Selected Work

POCD MicroINR Case Study
Blister Prevention Website
MUN Environ FPS Ad
Beacon Medical Case Study
Procept Advisory
Medical Devices

POCD MicroINR

Product marketing and case study development for a point-of-care INR analyser competing against Roche in the anticoagulation monitoring market.

Healthcare eCommerce

Blister Prevention

Full digital growth strategy driving 10× revenue growth including US market expansion. Website, SEO, paid media, and conversion optimisation.

Pharmaceutical Print

MUN Environ FPS Ad

Full-page trade press advertisement for pharmaceutical sunscreen range, targeting healthcare professionals with clinical messaging.

Medical Devices

Beacon Medical

Case study and marketing collateral for a medical device distributor supplying surgical instruments and equipment to hospitals across Australia.

B2B Advisory

Procept Advisory

Landing page positioning, copywriting and design for B2B technology advisory firm. Strategic messaging to convert enterprise prospects.

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Testimonials

Rebecca Rushton
"What I loved about working with Julian is that he actually got it — both the consumer side selling online and the B2B specialist channel. He didn't just give us a strategy, he gave us the confidence to go after it."
Rebecca Rushton
Founder, Blister Prevention
Kalum Buckland
"Julian has a knack for seeing what needs to happen and putting the right people around it. His direction during our growth phase at Procept kept everything on track when it easily could have gone sideways."
Kalum Buckland
Marketing Manager, Procept
Dave Gray
"We went through the full journey with Julian — rebrand, positioning, website, demand gen, the works. He's thorough, he's organised, and the output spoke for itself."
Dave Gray
Director Client Strategy, Argenti
Huda Hamza
"Julian was brilliant at taking a rough idea and shaping it into something real. Brand, product UX, go-to-market thinking — he just got the consumer SaaS world. Honestly can't rate him highly enough."
Huda Hamza
Founder, Nestly
Aaron Maher
"Thank you for the positioning workshops; they provided valuable insights and helped shape new perspectives… and the emphasis on storytelling for communicating value along a client's journey definitely resonates with me. I'm eager to see the final work polished and completed."
Aaron Maher
CEO, Procept
Rupert Haines
"Julian understood our products and the medical market from day one. The websites and campaigns his team put together actually delivered results — which at the end of the day is all you can ask for."
Rupert Haines
Managing Director, POCD
Michaele Harrington
"We have a niche product that's genuinely hard to explain, but Julian picked it up straight away. The messaging his team came back with was spot on, and the design work converted. That's rare."
Michaele Harrington
Marketing Manager, Lumin
Peter Bardenhagen
"Julian doesn't do gimmicks. His approach to B2B growth is methodical and evidence-based — he maps the buyer journey properly and builds from there. Exactly the kind of thinking you want behind your revenue strategy."
Peter Bardenhagen
Technology Consultant