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Led a medical and healthcare marketing agency serving device companies, SaaS, and enterprise technology clients. Built a team of 12, operating as a certified HubSpot Solutions Partner. Delivered 10+ end-to-end HubSpot implementations. Developed repeatable GTM methodologies combining market analysis, demand generation, and marketing technology integration.
Certified agency partner. Inbound Marketing, Marketing Software, Sales Software, and Content Marketing certifications.
Progressed from field sales to marketing leadership at a medical diagnostics supplier serving hospitals, pathology labs, and primary health across Australia. Built the company's first integrated marketing function and led the development of mLabs — a product that opened a new market segment by enabling MBS rebates for point-of-care testing through ISO 15189 compliance and NATA accreditation. Also led product marketing for OzDocsOnline, an early SaaS platform for online medical appointments. Nine years of complex stakeholder engagement across clinical, laboratory, and procurement decision-makers.
GA4 proficient with hands-on experience managing analytics and attribution across enterprise-level campaigns.
Lab-on-chip analytics and micro reactor synthesis — spanning analytical chemistry (measurement, detection) and organic/pharmaceutical chemistry (drug development, process optimisation). Scientific foundation applicable to diagnostics, medical devices, and evidence-based commercial decision-making.
Postgraduate qualification in education, developing strong communication, presentation, and stakeholder engagement skills.
Undergraduate degree providing a strong scientific and technical foundation and analytical skill set.
I moved to the UK when I was nine years old and repatriated to Australia in my early thirties. Now based in the Greater Sydney area. Outside of work, I'm usually in the gym lifting weights, cooking up a storm in the kitchen, or somewhere around the house or property mid-renovation. Family life is the main event though — most weekends you'll find me on the sideline, teaching my kids that working hard gives them the winning edge.
